HISTORY OF CEAL
We are proud of the opportunities we create
CEAL is an award-winning NGO delivering innovative services to children, young people, adults, and diverse communities in inner-city areas to help achieve their true potential.
Our ETHOS
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Promote confidence, self-awareness and respect for others;
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Raise the awareness of parents and the local community;
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Identify closely with various community and school sectors;
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Foster equal opportunities and give recognition to diverse cultures;
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Encourage genuine dialogue with the community;
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Identify specific needs and establish collective strategy;
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Involve a variety of agencies in the delivery process.
HISTORY OF CEAL
We were set up in 2002 as a network of schools known as Community Education Association of Ladywood. Later, the organisation was renamed Community Education Academy of Leadership, registered as both a Company Limited by Guarantee (2010) and Charity (2011). We have a track record of delivering publicly-funded programs for disadvantaged communities in Birmingham and The Black Community sub-region.
Since 2010, CEAL has undergone a major restructuring process, with the appointment of a Board of Directors who possess professional experience and expertise in various disciplines. The Board is responsible for offering advice, guidance and towards CEAL’s strategic goals.
CEAL’S – COMMUNITY EXCELLENCE MODEL (CEM)
The organisation delivers services using the Community Excellence Model (CEM) which is underpinned by the core values and strategic pillars below: –
(A) Cultural Sensitivity – our services are adapted for beneficiary-users from different socio-economic and other types of backgrounds. A sensitivity analysis is done via a Personal Action Plan mapping both the strengths and weaknesses of individuals.
(B) Special Assemblies – events in which parents, teachers and the wider community interact with each other to discuss topical issues regarding local areas and/or share in particular festivities or other.
(C) Social Entrepreneurship – providing services such as information, advice, guidance and enterprise support training to enable communities including young people to develop employability/enterprise-related skills. These services are aimed at making residents competitive in the labour market.
(D) Stakeholding – creating strategic partnerships with statutory/non-statutory bodies to support essential services delivery aimed at disadvantaged groups though not exclusively.
(E) Heritage Synergy – maximising the influence and power of local communities and practitioners to encourage and promote heritage history.
(F) Funding Resources – creative utilisation of local, city and national funding, along with contributions of social capital to deliver programs based on contract specification.
A Word
From Our Board
“CEAL has been pioneering learning, heritage, employability and enterprise education initiatives across disadvantaged neighbourhoods in the West Midlands sub-region. In the process, the Academy has developed key partnerships and alliances with pubic, private and non-governmental organisations. These have led to the successful delivery of programmes for children and young people, families, groups and other organisations in the wider communities.” Read more
– Dr Christopher A. Johnson
Our TeaM
Board of Directors
CEAL’s Board of Directors possess professional experience and expertise in various disciplines. The Board is responsible for offering advice, guidance and towards CEAL’s strategic goals.

Dr Christopher A. Johnson
Policy Research

Glenys Jones
Education Specialist

Shivarjan Singh
Youth Representative

Devinder Singh Riat
Inspector and Consultant

Mike Tromans
Head Teacher (School Adviser)
Members of Staff

Harminder K Bhogal
Project Manager

Ruth Edgcumbe
Tutor/Administrator

Angel Dawkins
Field Worker

Ranbir Kaur
World Celebrated Independent Artist
Get In Touch
Location: Wood Lane Community Centre, 157 Wood Lane, West Bromwich, B70 9PT.
Telephone: 0121 558 2249
Email: info@ceal.org.uk
Office Hours: Mon-Fri: 9am – 5pm
